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PARTNERSHIPS WITH PLATFORMS LIKE VINE AND SNAPCHAT
Bloggers are now partnering with platforms like Vine and Snapchat to reach audiences in different ways than before. Partnering with these types of platforms is an excellent strategy, because it allows for people who don't have their own websites to quickly establish themselves as expert bloggers in their particular field, while simultaneously providing the platform owner with content they can monetize through advertising or other means. How do you partner with Vine or Snapchat? The first thing that you need to do is find out if they are receptive to this idea. Here's what you do: . Fortunately, many of the most popular platforms, like Snapchat and Vine, are very receptive when bloggers approach them. The number one way to partner with the platforms is to create your own account, build up your following and then contact the owner of the platform about placing advertisements on your account. This strategy is great because it allows for brands to get in front of an audience that may not be interested in their product otherwise. Another strategy is to contact the platform owner directly about partnering. This strategy works really well because the platform owner will be more receptive if you bring something of value to their account that they wouldn't be able to get on their own.
Why Are Bloggers Partnering With These Platforms?
There are some easy wins here. Bloggers can drive traffic to their accounts without having to worry about monetizing or optimizing, which is a huge time saver. Many of these platforms also share the content on social media, which drives more traffic and more eyes on your accounts. This can help increase your search engine optimization (SEO), which allows for higher search engine rankings and more sales from organic traffic. For example, if you have a Vine account and someone posts a video on your account that's linked to the site where the seller is running a giveaway, chances are good that your video will get picked up in their fans' feeds. That means you're going to have more people interested in the product you're representing. "Each platform is unique, so think about what they can do for you. When you want to start working with platforms, just call them up and ask what they offer," says Robyn Lee of Blogging For Profit. "Explain why your blog is awesome and ask them if they can partner with your blog. They will happily partner with you and promote your blog. That's how it works." "If they don't partner with you, that doesn't mean that they won't share your content," she says. "They may not do so right away, so you might have to reach out and contact them again and explain what you're doing and why it's awesome. But eventually they will get interested in what you're doing and if they aren't already, they will be once they see the potential of working together.
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